Freedom Over Fitting In: My Journey With Niching (and Why I No Longer Do It)

This question - “What’s your niche?” - has haunted me for over 20 years

I’ve done all the courses, followed all the formulas, and spent more money than I care to admit trying to “get it right.” Each teacher said the same thing:

“You have to niche - choose ONE genre, one group, one problem you solve.”

So I tried.

I became:

• The Love Coach

• The Life Coach

• The Soul Women in Business Coach

• The Women in Midlife Coach

And every time, I’d reach a point where something inside me would whisper, “Nope. Not this box either.”

And here’s the thing - all of that coaching worked for my clients. Every single one of those paths created real transformation.

But it didn’t feel right to me to be named as just one of those things.

Because the truth is, my work has always been about something bigger - guiding people to shift their vibration and reconnect with who they really are.

Each time I thought I’d nailed it… I’d bust out of the box again.

Out of the Box

I used to think, “Why can’t I just do this properly? I know my stuff. I’m a great coach, intuitive mentor, healer, and guide…”

But even in that - I couldn’t choose just one title.

Now I understand why.

This year, I finally got it. On three levels:

1. I know why I kept busting out of the box.

2. I’ve given myself permission to fully own what I do.

3. I realised my “niche” isn’t a title - it’s the result of what I help people create.

Because it doesn’t matter whether you want to:

• Find the right job

• Feel better about yourself

• Stop hiding in business

• Make peace with money

• Or meet the right +1 for you

What I do with you is always the same.

I guide women to shift their internal vibration - the way they feel about themselves - by:

• Understanding vibrational energy

• Checking where they’re vibrating at

• Shifting how they feel

So they can align with and attract what they truly desire.

Freedom, Not Fitting In

Through my own shadow work and healing from birth trauma, I realised my early life experiences - including time in an incubator - shaped my pattern of needing freedom at all costs.

Trying to “fit in” through niching was never aligned with me. It was just another box to break out of.

Finding Simon Sinek (and Reframing Purpose)

Years ago, I watched a Simon Sinek talk that changed something in me. He told a story about people who had great careers but were deeply unhappy - because they weren’t doing what they loved.

He shared five simple questions to find your purpose:

1. Who are you?

2. What do you do?

3. Who do you do it for?

4. What do those people want and need?

5. How do those people change as a result?

I’d looked at those questions for years - but I was answering them from the box.

Once I did the inner work, I saw it differently.

It wasn’t about the topic or audience. It was about the vibration.

So here’s what I now know:

I’m Fiona Christie - the Intuitive Guide for women who feel stuck and need to shift their vibration, so they can show up authentically and feel fulfilled doing, being, and having what they most desire.

The Part of Me That Needed to Get Out of My Own Way

Like many women, I’ve carried that subtle “not quite enough” feeling - the one that quietly shapes our choices.

Even with all I’ve achieved, I’d “selective sample” the parts that weren’t enough and use them as proof that I was falling short.

Not anymore. Enough with that.

I Am My Own Case Study

I am living proof that when you shift your vibration, your whole reality changes.

I’ve walked through the shadows, faced the boxes, and done the work - so I can now help others do the same.

Because freedom doesn’t come from fitting in.

It comes from aligning within.

And that’s what I stand for.

💛 “I don’t fit into a box - I help women break out of theirs. When you shift your vibration, you stop trying to fit and start living free.”